Norbert alerted me to the fact that I missed The International’s alternate reality game at StopTheInternational. I didn’t see this anywhere on the movie’s main site and must have missed it if it was mentioned somewhere along the line.
Behind the Buzz has more on the integration of online retailer Bluefly into the movie’s online presence. Some good stuff but it refers to a “microsite” when the movie’s URL actually redirected to the Bluefly site.
Publicists for The Dark Knight’s campaign were among those honored at the ICG Publicist’s award show.
42 Entertainment, the agency behind the Why So Serious online campaign for the movie has released a handful of videos that explore the push.
The marketing campaign for the movie has helped boost the box-office sales of the Canadian presentation of the original stage play.
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