Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Picking Up the Spare: Bride Wars, HJNTIY, Fanboys, Wanted

bowling-pinsBride Wars

BehindTheBuzz has a deeper look at the cross-promotion between the movie and online retailer BlueFly.

He’s Just Not That Into You

Further identification of the movie’s target audience: Anyone with a broken heart. That sums it up very nicely.

Karina’s review on SpoutBlog is among the best of the fairly middling that I’ve seen, pegging the movie as something that often looks like it’s just about to defy convention and then pulls back with a quick, comfortable joke when it’s on the verge of challending expectations.

Wanted

Common is reprising his weapons-maker role for a new video game based on the movie. I’m a little surprised it’s coming out so loate but there must still be a market for this.

Fanboys

With all the delays and built up expectations, did Fanboys peak well before its theatrical release?

The Dark Knight

The NYT looks at the balancing act Warner Bros. is walking in making their case for Heath Ledger as Best Supporting Actor and not looking like, well, ghouls.

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