You might have heard that For Immediate Release, the twice-weekly podcast hosted by Shel Holtz and Neville Hobson, is about public relations. In the broad sense that’s very much correct but if you’re not a PR professional you shouldn’t be scared at all by that designation.
What FIR, which just celebrated its fourth anniversary, is actually about is exactly what it claims to be: the intersection of communications and technology. So if you’re involved in any way, shape or form in either internal or external communications in your agency, firm or company you should be listening to the show on a regular basis. Shel and Neville are not only on the bleeding edge of the communications best practices but they both have years and years of professional context that they’re able to filter today’s news and innovations through. That’s what makes FIR invaluable to the listener.
I’m looking forward to Year Five of FIR as I have no doubt it will continue to get better and better in that time.
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