Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Picking Up the Spare: Punisher, The Dark Knight, Tropic Thunder

The Dark Knight

The LAT is the latest to discuss the fine line Warner Bros. has been trying to walk as they push Heath Ledger for a Best Supporting Actor nomination while not appearing to exploit the late actor’s legacy in any way.

Despite some initial rumors to the contrary, Warner Bros. will indeed be re-releasing the movie in January, well after the film comes out on home video (which is this week). But even before the home video release the film has become the #1 movie download on iTunes.

X-Files: I Want to Believe

The producer of the second X-Files feature film blames The Dark Knight for using up all the genre fanboys before his movie got a real chance. There’s a bit of that that’s true, but only just a bit before you have to get into audience awareness and other issues of actual property demand.

Tropic Thunder

Paramount continues to have a bit of fun with the whole movie-within-a-movie concept and has created “For Your Consideration” ads pushing Kirk Lazarus, the character played by Robert Downey Jr., for Best Supporting Actor. There are even print and TV ads that the studio has created.

Punisher: War Zone

There was one extra poster design concept in the closet at Lionsgate that was released just a day before the movie was released. It’s pretty good and fits in nicely with the final parts of the campaign.

Splash Page has a great list of essential reads if you’re looking to get up to speed on the character’s comics history.

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