Young adults turn to MySpace for movie information
According to new research from Nielsen NRG, 29 percent of those between 15 and 24 years of age turn to MySpace for information about new release movies. Yahoo came in tied for second with Google at 23 percent while AOL lagged at 14 percent.
46 percent of those in the 15 to 24 age range who viewed movie information online did so on MySpace.
The study comes as I’ve noticed an emphasis shifting from MySpace to Facebook by studios looking to connect with social networkers. But any questions I might have as a result of that are answered when you look at the types of movies the survey looked into. They’re all big-budget special effects features that benefit from the multimedia presentation MySpace offers. Either that or they’re flashy, teen-centric movies that, again, are going to have a lot of the same personality traits as the typical MySpace user.
Still an interested set of statistics, but it’s important to look at how the results were arrived at.
PDF Related posts:
- MySpace seeking more movie placement MySpace ha
- Opinion does not always match reality I kind of
- MySpace helps Lionsgate market The Spirit, other holiday releases MySpace wi
- Movie Marketing Madness: Gigantic Download P
- Movie Marketing Madness: I Love You, Man Earlier th
Related posts brought to you by Yet Another Related Posts Plugin.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Additional comments powered by BackType
[...] Young adults turn to MySpace for movie information [...]