Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Hulu adds trailers

They experimented with it for the 2008 Super Bowl but that was relatively short-lived.

But now Hulu has introduced a devoted Trailers section to their site that contains spots for a number of new/upcoming release movies.

Quality is about what it is for TV programs that are hosted on the site, meaning it’s not as grainy as YouTube but not as high-quality as on a site like Apple. And right now there just seems to be one trailer for each film. So the trailer I embedded by for Zack and Miri Make a Porno in last week’s column was the only one for that film that was available.

The section is being sponsored by Sprint and I hope that, even if there isn’t a future sponsor, they continue to support this, as it’s an interesting alternative to sites like MySpace Video and the other existing players.

I’ve become a huge fan of Hulu over their first year of existence after being pretty skeptical before it launched. I now watch the majority of my television programming on the site and am a big fan as it’s increased functionality like subscribing to shows and everything.

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