Lionsgate partners with Zed for mobile content

Mobile content provider Zed has been tapped by Lionsgate to produce wallpaper, ringtones and other downloads based on properties from the studio. Both parties will collaborate on marketing, distribution and other logistics.

Lionsgate has 12,000 titles in its library to work with but most of the executions from this partnership will likely be centered around new releases or the studio’s most popular franchises like Saw and others.