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Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Marvel brings pseudo-sequels to the web

Marvel is creating a couple of online-only comics that tie-into and continue the story of its two recent theatrical successes. Both Iron Man and The Incredible Hulk are getting follow-ups that contain characters and plots from the movies.

The on-going series will be debuting over the course of the next few weeks and be weekly after that.

This might be the best idea ever. By keeping these stories online Marvel is actively separating them and their stories from the continuity (which is wonky enough to begin with) of the comics. The only concern they need to keep in mind is that these stories need to be side-angles and not something that is going to wind up conflicting with whatever their eventual sequels wind up covering.

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