Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Picking Up the Spare: X-Files, Knocked Up and The Dark Knight

X-Files: I Want to Believe

Producer Frank Spotnitz puts the best possible spin on the movie’s financial tally, saying that while it might not have achieved cross-over success, it did appeal to the franchise’s core fanbase. He also complains a bit about how the media wound up focusing on the negative storylines instead of giving credit where credit was due.

The folks at Defamer are a bit grossed out over the out-of-home ad for Knocked Up that’s promoting a showing of the movie there. But it’s the same imagery that was used for the rest of the international campaign, so it’s nothing that’s all that new.The Dark Knight

Verizon and Glu Mobile are announcing a mobile game based on the movie, the only official licensed game from the film. Players square off against The Joker in the game, which I’m guessing is a side-scrolling adventure.

Warner Bros. is planning to re-release The Dark Knight to theaters – either conventional, IMAX or both, come January in an effort to position the film as a serious Oscar contender. The movie is coming to DVD in December in time for Christmas shopping so it’s likely this isn’t so much about boosting the box-office take for the film (though that’s certainly a consideration) but is largely a prestige thing.

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