Top product placement films named; BK uses movies to find success

Brandchannel has released the winners of its 2008 brandcameo Product Placement Awards, a handful of awards that are meant to peg the influence of various product placements in the movies from 2007 to 2008.

Sex and the City, Iron Man, I Am Legend and Cloverfield all made the list, with Sex and the City taking top honors for sheer volume, but also winning praise from respondents on how the brands were integrated into the movie’s story. On the other side of the equation was the odd pairing of an older LG handset and industrialist inventor Tony Stark in Iron Man.

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Speaking of Iron Man, promotional deals featuring that movie and others, including Indiana Jones and The Incredible Hulk, helped Burger King post increased sales in the most recent quarter of 5.5 percent. That’s even better than last summer when the chain featured partnerships with The Simpsons Move and Transformers. The healthier kids menu helped increase same-store-sales.

McDonald’s, on the other hand, did not do so well. It’s twp major movie tie-ins this summer were for Kung-Fu Panda and Speed Racer and both failed to move the needle on sales to the same extent as Burger King’s promotions, despite the former’s box-office success.