How would you market Casablanca

There’s an interesting feature on iMedia that takes a hypothetical situation – what if Casablanca were lost right after it debuted and had only now been found and how would you market it – and walks through the process ad shop Basement went through to win this fictitious pitch. You can view the entire presentation via Google Docs and it’s quite interesting. Honestly, from my POV, they put together a very real deck for this pitch. This looks like something I would be in a room while it was being pitched.