Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 9th 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Picking Up the Spare: 7/16/08

The Incredible Hulk

The success of the new movie version of the Hulk has been debated back and forth since its release, with the last word on the matter seeming to be that it just didn’t do well enough to warrant a franchise. Universal continues to say it’s happy with the movie’s box-office, and the lighter, more action-oriented tone of the movie makes it more open to sequels, but the lack of a sequel that’s been greenlighted already kind of speaks volumes.

Hellboy II: The Golden Army

Animation World News has some more details on unlocking the secret codes on the various sites setup for Hellboy’s second big-screen outing and goes into more of the story surrounding this aspect of the campaign.

Hancock

The site for Hancock that was developed by Trigger was tagged as one of Adobe’s Sites of the Day.

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