Archive for July, 2008
How would you market Casablanca
There's an interesting feature on iMedia that takes a hypothetical situation - what if Casablanca were lost right after it debuted and had only now been found and how would you market it - and walks through the process ad shop Basement went through to win this fictitious pitch. You can view the entire presentation via Google Docs and it's quite [...]
More movies coming to Comic-Con
It's not anything new that non-comic book movies have an increasingly large presence at Comic-Con. The confab has, more and more over the years, been a venue for studios to show off movies that are hopefully going to be appealing to the same audience and gain credibility with that crowd. So comedies, sci-fi flicks and others are being brought in [...]
Finding the Audience: Distribution Notes for 7/30/08
"Boring, baby-maintaining adult" and one of my favorite AdFreaks David Griner picks up on "social viewing" being the common thread between Netflix's new distribution deal through the Xbox 360 and Disney's Blu-ray Sleeping Beauty functionality. And he rightly pegs that sort of feature as something that's going to be increasingly important to [...]
Picking up the Spare: Dark Knight, Iron Man, WALL-E
The Dark KnightThere's an application for the iPhone or the iPod Touch that allows you to add the scrawled Joker make-up to any picture of yourself, whether it's something you already have or something you take using the devices. This is exactly the sort of thing that I thought should have been part of the campaign and I don't know if this is an [...]
Will entertainment take the lead online?
Google CEO Eric Schmidt says a couple recent deals, including Seth MacFarlane's AdSense distribution plan and Lionsgate's plan to monetize YouTube film clips, point to the notion that entertainment companies do indeed have the smarts to effectively embrace and not just rail against online media. Compare that to news media, which seems to have no [...]
