Archive for June, 2008
Movie Marketing Madness: Wanted
In the fifth season of "Angel" there's a scene that was Wesley delivering some mystical weapons to seemingly bad people. Helping him with this is Fred, and when she brings one of the guns out the bad guy remarks on how hot he is. In retort she says something along the lines of "Wow, a man turned on by a woman holding a big gun. How unusual." I [...]
Picking up the Spare: Incredible Hulk, The Love Guru, Get Smart and WALL-E
The Incredible Hulk David Goetzi at MediaPost reviews the effectiveness of The Incredible Hulk's takeover of an episode of "American Gladiators." The promotion included outfitting some of the Gladiators with Hulk Smash Hands, an appearance by former Hulk Lou Ferrigno and an extended trailer at the end of the show, all of which added up to a great, [...]
Before the Feature: In-theater ad revenue continues growth
New numbers from the Cinema Advertising Council show in-theater advertising revenue continues to grow rapidly. The group, which represents 82 percent of the screens in the U.S., reports revenue rose 18.5 percent in 2007 to land just short of $540 million. In 2006 revenues were $455.7 million. That's good news for exhibitors, who are seeing [...]
Movie Marketing Madness: WALL-E
There are numerous pieces written whenever a new movie from Pixar is about to hit theaters about the studio's vision, their superb storytelling ability and the way they're able to craft movies that turn out to be darn near masterpieces every time out. All of this is, of course, true. Their movies notonly are wonderfully written and beautiful to [...]
Movie Marketing Madness: Get Smart
I love the old Don Adams-starring television show "Get Smart." I have a lot of fond memories of watching that on basic cable back in my early/mid-80's childhood, where it was mixed in with rerurns of "The Munsters," "I Love Lucy," "The Dick Van Dyke Show" and other staples of classic television. The whip-smart writing that accompanied the slight [...]
