Speed Racer CandyTracks game and Facebook gift
Posted on May 9, 2008
Filed Under Facebook, Movie Marketing, Tie-Ins, Warner Bros. |
Seems there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed today.
First the thing I missed. Topps created a branded online advergame for themselves and the movie called CandyTracks.com. The racing game (natch) lets you choose between either a Topps or movie-themed car to race around a candy-themed track where you collect a specific candy as power-ups and other items for repairs and such. You can play a single race in demo mode or log in to a contest.
Also on the Speed Racer front is a new gift you can give to your Facebook friends, the Mach 5 itself. It’s the featured Gift of the Day on the front page of my profile and you can see what that looks like below.
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Movie Marketing Madness lives at the intersection of entertainment itself and the industry that tries to sell it to the public. Not only is there news on the latest movie marketing materials being released, but analysis on how it achieves its goals of appealing to its target audience. MMM is a place to freely exchange ideas and try to participate in the evolving discussion on marketing best practices, especially when it comes to online efforts.
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