The Rocker trailer
Posted on May 8, 2008
Filed Under Fox Atomic, Movie Marketing, Trailers |
I don’t even know what to say about this trailer for The Rocker, starring Rainn Wilson (Dwight on “The Office”) as a former drummer for a hot band who’s given a second chance to rock out when his nephew asks him to play in their band at the prom. Wilson is so obviously insane and so obviously committed completely to bringing the character to life it’s a little scary to watch, especially when you compare him to other comedic actors that appear to put so little effort into their roles. (Yes I’m looking at you, Eddie Murphy.)
The trailer sets up the story pretty well and takes us on a tour of the major set-pieces of the movie, including a number of scenes of Wilson’s character getting hit in various parts of his body. It’s very funny, but while the physical comedy is great I think it’s the way he slightly emphasizes “rent” when he says he won’t rent his password to porn sites to his nephew that had me laughing the most.
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Movie Marketing Madness lives at the intersection of entertainment itself and the industry that tries to sell it to the public. Not only is there news on the latest movie marketing materials being released, but analysis on how it achieves its goals of appealing to its target audience. MMM is a place to freely exchange ideas and try to participate in the evolving discussion on marketing best practices, especially when it comes to online efforts.
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