Noise trailer : Movie Marketing Madness

Noise trailer

Posted on May 8, 2008
Filed Under Movie Marketing, ThinkFilm, Trailers |

I was kind of meh about the poster for Noise but the trailer has me completely sold on the movie. Tim Robbins stars as a man who’s been driven to the brink of insanity by the constant chirping of car alarms in New York City. As a result he becomes an anonymous media celebrity when he decides to take matters into his own hands and starts fighting back against the aggressive machines.

The trailer presents the movie as a dark comedy with heaping helpings of social commentary. While that’s not exactly going to draw people in the suburbs away from Iron Man and other big-splash releases it should go a long way toward attracting the slightly off-kilter crowd.

There’s a temptation to compare the movie to Network, the famous movie that introduced us to the phrase “I’m mad as hell and I’m not going to take it anymore!” but I think that’s both too easy and might do Noise a disservice since it seems much more inclined to go for a laugh than to play it completely straight as societal indictment like Network did.

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