New Bangkok Dangerous poster
Posted on May 8, 2008
Filed Under Lionsgate, Movie Marketing, Posters |
Is anyone else completely creeped the heck out by this new poster - the third by my count - for Nicolas Cage’s upcoming action flick Bangkok Dangerous? I’m not quite what’s more disturbing about it. Is it the odd position of his right hand and arm that seem to be coming out of his body at an odd angle. Or the fact that he seems to be doing the Kids in the Hall “Crush Your Head!” sketch? Or is it the vacant stare on the wax-figure like face?
Whatever the case, I do get what they’re trying to do here. The inclusion of an action pose by Cage with some flames at the bottom of the poster positions this much more like an action flick. It’s also much more in line from a brand-identity point of view with the trailer that was released a while ago.
It wouldn’t be bad but for the handful of things that are just oddly disconcerting about it. Certainly better for a mainstream audience, though, than the first couple of efforts.
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Movie Marketing Madness lives at the intersection of entertainment itself and the industry that tries to sell it to the public. Not only is there news on the latest movie marketing materials being released, but analysis on how it achieves its goals of appealing to its target audience. MMM is a place to freely exchange ideas and try to participate in the evolving discussion on marketing best practices, especially when it comes to online efforts.
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