http://www.moviemarketingmadness.com/blog/2008/05/08/movie-marketing-madness-speed-racer/ Movie marketing news, reviews and opinion by Chris Thilk. Wed, 08 Sep 2010 15:14:24 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.moviemarketingmadness.com/blog/2008/05/08/movie-marketing-madness-speed-racer/comment-page-1/#comment-16024 Picking up the Spare: Speed Racer, Iron Man and Indiana Jones : Movie Marketing Madness Tue, 27 May 2008 17:57:52 +0000 http://www.moviemarketingmadness.com/blog/?p=6888#comment-16024 [...] Speed Racer Something interesting has popped up in the wake of Speed Racer’s sub-expectation performance at the box-office. Warner Bros. now finds itself in the position of needing to appease promotional partners that got far less exposure than they were hoping for by attaching themselves to the movie. The studio could even wind up offering “make goods” to those partners to get them the level of audience exposure they had been promised when it looked like Speed Racer was predicted to be a hit. Make goods are common in the television world when shows that are promised at the upfront as potentially huge successes wind up flopping, resulting in a lot of bought and paid for ad time that never winds up happening or doesn’t reach the audience guaranteed by the network. They’re just one reason I believe the upfront model to be flawed. The problems with maintaining partner relationships are going to be much more prevalent for those who paid for placement in the movie itself than with those who just did co-branded advertising deals. Iron Man The Better Business Bureau has referred two ads from Paramount Pictures that aired during shows with audiences mostly under 12 to the MPAA for investigation as to whether the studio violated the agreement not to advertising PG-13 movies to young kids. An ad for Drillbit Taylor that ran during “Zoey 101″ on Nickelodeon and an Iron Man that aired during “Zoey” and “Drake & Josh” are the ones being specifically questioned. The discussion of what sorts of movies are appropriate to advertise to kids is an ongoing one. The MPAA will, presumably, take all the facts into consideration and then probably not do anything at all. Indiana Jones and the Kingdom of the Crystal Skull Men’s Vogue has a short feature up on the maker of the Adventurebuilt, the fedora made by hat maker Stephen Delk first as a challenge for himself and then in the big show, becoming the supplier of hats to the Kingdom of the Crystal Skull shoot. [...] [...] Speed Racer Something interesting has popped up in the wake of Speed Racer’s sub-expectation performance at the box-office. Warner Bros. now finds itself in the position of needing to appease promotional partners that got far less exposure than they were hoping for by attaching themselves to the movie. The studio could even wind up offering “make goods” to those partners to get them the level of audience exposure they had been promised when it looked like Speed Racer was predicted to be a hit. Make goods are common in the television world when shows that are promised at the upfront as potentially huge successes wind up flopping, resulting in a lot of bought and paid for ad time that never winds up happening or doesn’t reach the audience guaranteed by the network. They’re just one reason I believe the upfront model to be flawed. The problems with maintaining partner relationships are going to be much more prevalent for those who paid for placement in the movie itself than with those who just did co-branded advertising deals. Iron Man The Better Business Bureau has referred two ads from Paramount Pictures that aired during shows with audiences mostly under 12 to the MPAA for investigation as to whether the studio violated the agreement not to advertising PG-13 movies to young kids. An ad for Drillbit Taylor that ran during “Zoey 101″ on Nickelodeon and an Iron Man that aired during “Zoey” and “Drake & Josh” are the ones being specifically questioned. The discussion of what sorts of movies are appropriate to advertise to kids is an ongoing one. The MPAA will, presumably, take all the facts into consideration and then probably not do anything at all. Indiana Jones and the Kingdom of the Crystal Skull Men’s Vogue has a short feature up on the maker of the Adventurebuilt, the fedora made by hat maker Stephen Delk first as a challenge for himself and then in the big show, becoming the supplier of hats to the Kingdom of the Crystal Skull shoot. [...]

]]> http://www.moviemarketingmadness.com/blog/2008/05/08/movie-marketing-madness-speed-racer/comment-page-1/#comment-15804 Speed Racer CandyTracks game and Facebook gift : Movie Marketing Madness Fri, 09 May 2008 19:32:08 +0000 http://www.moviemarketingmadness.com/blog/?p=6888#comment-15804 [...] there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed [...] [...] there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed [...]

]]>