Igor trailer
Posted on May 8, 2008
Filed Under Movie Marketing, Trailers, Weinstein |
I was a bit hard on the Weinstein Co. when the poster for Igor, their computer-animated kids flick was released. I basically surmised the movie wouldn’t get the support it needed to become a hit and so why were they even bothering.
But I like this trailer for the movie quite a bit. The movie is about Igor. Or, more specifically, an Igor. See this society of scientists comes comes complete with a lower caste of Igors that exist as laboratory assistants and switch-pullers. But this Igor wants to be an inventor himself, setting up what amounts to a class struggle.
Like I said I like it more than I was expecting to. But that doesn’t mean I wasn’t thinking of Young Frankenstein the entire time. If the filmmakers were able to work in a Marty Feldman look-alike character or even just include a line about how the “rates have gone up” from previous generations my estimation of the movie would go up even higher.
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Movie Marketing Madness lives at the intersection of entertainment itself and the industry that tries to sell it to the public. Not only is there news on the latest movie marketing materials being released, but analysis on how it achieves its goals of appealing to its target audience. MMM is a place to freely exchange ideas and try to participate in the evolving discussion on marketing best practices, especially when it comes to online efforts.
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