New The Love Guru trailer

Posted by Chris

May 7, 2008

Paramount has released a new trailer for the Mike Myers comedy The Love Guru that you can view below.

I haven’t been as harsh on the campaign for this movie as some others have been. The first trailer in fact worked quite well for me and I genuinely laughed at more than a couple parts. There are one or two humorous bits in this new version as well but overall it’s not as strong an effort as the movie really needs at this point. I’m not saying it’s bad, but it’s definitely not the laugh-riot it needs to be. Something like the automated pillow that makes the backing up beeping sound is funny as an idea you throw out while stoned, but it certainly shouldn’t be something you choose to highlight in the promotional campaign for a movie.

Plus, the trailer commits the “Sin of Toys,” that being the inclusion of an introduction containing footage that’s not actually in the film. Yeah, it’s a decent joke, but the point is to be selling the movie here.