Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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What Happens in Vegas gets help from TruTV; Wants to help you remember what happened

TruTV, the rebranded CourtTV, will be airing a series of vignettes featuring Ashton Kutcher and Rob Corddry, with commentary from Cameron Diaz, as part of the promotional push for What Happens in Vegas.

What the channel is calling “Reel Movie” segments run about two minutes and are then followed by a 30-second spot for the movie. The format will be rolled out by Turner Entertainment, which runs the channel, with other verticals in the coming weeks as well.

Steve at AdRants also points out a new site called What Happened That Night that is essentially a little MadLibs-like feature. You plug in various variables and upload a picture and it spits out a plausible story for a night you don’t fully remember. Kind of fun, but not very substantive.

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