Archive for May, 2008
Movie Marketing Madness: Sex and the City
In the history of the cinema I don't think there has ever been a movie with as little cross-gender appeal as Sex and the City: The Movie. No, I'm dead serious. Other movies that are teary dramas or romantic comedies at least throw in a little something for guys, even if it's just a token character of some sort. Maybe it's a certain style of humor [...]
The best part is I actually sound coherent
Unlike some of my other appearances on traditional media outlets, I'm actually quite happy with how this interview I did for New Hampshire Public Radio turned out. I talk about things like how Warner Bros. is marketing The Dark Knight in the wake of Heath Ledger's death, the use of Facebook in the Indiana Jones and the Crystal Skull campaign and [...]
Picking up the Spare: Speed Racer, Iron Man and Indiana Jones
Have a bunch of stories that have come through since the various MMM columns on the movies below were published but which should be mentioned as extensions of the campaign. Speed Racer Something interesting has popped up in the wake of Speed Racer's sub-expectation performance at the box-office. Warner Bros. now finds itself in the position of [...]
Movie Marketing Madness: Indiana Jones and the Kingdom of the Crystal Skull
I made a big deal back in 2005 about how my desire to review the marketing campaign for Star Wars: Episode III – Revenge of the Sith was one of my principle reasons for starting Movie Marketing Madness the year prior to that. Star Wars was – and still is – my all-time favorite movie series and the notion of writing a column covering its [...]
“And you know what, I’m trying really really really hard to cut back on the number of times I try heroin … a day.”
Before I get into things, let me just say that the comments and emails I've gotten telling me how much people enjoy MMM have meant a lot to me. They've been very encouraging and have played a large part in my thought process about the future of this site. Now as to that future, here's where I've landed after thinking it over for a week or [...]
