Archive for April, 2008
No Dark Knight trailer, just a continuing game; Plus a funny trailer comparison and some cool international posters
As you probably noticed, the new trailer for The Dark Knight that I and others expected to materialize sometime Sunday or Monday most spectacularly did not. Instead what we got was yet another link in the chain of Joker-laid clues that will hopefully lead to that new trailer. The new step is another [...]
Indiana Jones notes
A whole batch of notes about Indiana Jones and the Kingdom of the Crystal Skull to pass on. First, you can now read the official press release from Dr. Pepper for their “Passport to Explore” game promoting the movie, as well as get a good look at the soda cans that are going [...]
Towelhead trailer
This trailer for Towelhead is not particularly easy to watch, at least not after the halfway point or so. The movie is about a young girl from an un-identified Middle Eastern country who moves with her widowed father to a typical U.S. suburb. There they meet their neighbors, one of which is a family headed [...]
Stuck poster
Interesting poster for Stuck, a movie about a young woman who hits a pedestrian but who, instead of reporting it, just leaves him in her car’s windshield half-alive. As Gus says, I’m not sure the mood of the poster, which is very funny and faux-scandalous matches that of the trailer, which contained a [...]
Glut of product, lack of franchises result in rising marketing costs
The average cost of marketing a movie in 2007 was almost $36 million. But this summer some of the studios’ biggest released are costing an estimated $150 million, reports Variety. The ballooning cost is in large part due to 2008’s lack of sequels and franchise entries, which are slightly less expensive to market than [...]
Get your groom on
As The Biro stares down, as JRL puts it, the “double-barrel of a shotgun we call marriage” he identified a big gaping void in the online world. Specifically there seemed to be a lack of sites grooms to be could turn to for tips on how to survive the whole process that were geared for [...]
Harry Potter gets museum exhibition tour
Warner Bros. is partnering with The Becker Group on Harry Potter: The Exhibition, a traveling tour of costumes, props and other memorabilia from the five franchise movies. The sixth, Harry Potter and the Half-Blood Prince, opens later this year. It’s not said where the exhibit will open but is scheduled for spring of [...]
WB produces fake Speed Racer doc
As part of the Speed Racer marketing push, Warner Bros. is producing a 20-minute faux documentary on the Racers, the family that supports Speed through his racing. The short film (I’m not using the word “mockumentary” since I don’t think it really applies here) will be sold exclusively in Target stores just before [...]
New Wanted poster and Facebook game
From Newsarama comes a new poster for Warner Bros.’ Wanted. This character poster focuses on the fully tatooed Angelina Jolie and the big gun she’s sporting.
The poster is OK, but despite the arty black and white photography that’s used here it’s not quite as catchy as the Comic-Con poster (which turned out, despite my opinion, [...]
New Sex and the City poster and other notes
There’s yet another new poster for Sex and the City that’s been released by what’s left of New Line as the movie’s release nears next month. Like the one from last week, this alternate version takes the risky “Let’s just make it clear that Carrie is interested in sex by portraying her as a street [...]
Reminder: New Dark Knight trailer coming later today
It’s probably going to be any time now by the time I’ve actually posted this, but just remember that Warner Bros. should be releasing a new trailer The Dark Knight at some point this afternoon. The new section of the WhySoSerious.com site has been counting down to today and, as you can read at SSH, [...]
Test post
Please ignore. Just seeing if this is back to being fully functional after some drama involved in upgrading to WordPress 2.5.1.
Quick Takes: 4/25/08
Two quick stories that are deserving of being passed on but which I don’t have much to add to.
The critic for the Southtown Star pegs 88 Minutes and Deception as two movies that promised pretty interesting concepts in their campaigns but which then almost completely failed to deliver on those promises.
The St. Louis Post Dispatch’s [...]
New You Don’t Mess With the Zohan trailer
Sony has released a new trailer for Adam Sandler’s comedy You Don’t Mess With the Zohan. This one covers much the same ground as the previous spot, though it hits different points along the way. It starts out as an action flick, albeit a comedic and outrageously ridiculous one that has Sandler’s Israeli assassin bouncing [...]
Retro Trailer: The Last Man on Earth
Came across this trailer for the original adaptation of the novel I Am Legend, The Last Man on Earth, and thought it worth passing on. This version starred Vincent Price and, while I haven’t seen it, seems to be the closest to the source material of the three movies based on it to date. Enjoy.




