Promotional partners sign on to help Hulk

The Hollywood Reporter has a bit more on the promotional partnerships Marvel and Universal have signed to help The Incredible Hulk return to the big-screen. Burger King, 7-Eleven and Kmart have all been previously covered here, though packaged goods companies like Pringles and Sargento are also on board.

As the story says, the studio’s main challenge when approaching potential partners is the same one it’s facing with audiences. Specifically it had to convince companies this incarnation would be more audience-friendly, featuring a more heroic and less emotionally-conflicted Hulk than the 2003 film.