Standee-o-rama
I actually just saw these at the AMC Theater where the Marketing at the Movies event was held yesterday, but today some high-quality pictures of standees for Speed Racer, Kung Fu Panda and Get Smart have hit the web.
The Speed Racer one is the biggest and baddest of the bunch. As you can see it really breaks out of the traditional mold to bring the sense of motion that’s conveyed in the trailers and even the posters to the in-theater experience. Believe me when I say this is the most imposing of the bunch in person. I kind of had to take a step back from it in order to see what it was actually trying to do and get a good sense of it.
This, though, is the kind of thing I can see people milling around and wanting to check out more closely.
The Get Smart display is more traditional, with the four main cast members on display. The standee recreates one of the scenes shown in a couple of the trailers, that of Maxwell Smart attempting to throw a phone at one of the bad guys.
What you might not be able to get from the picture, but which you notice when you see it in person, is that the phone is actually three-dimensional, coming out from the display. Yeah, Steve Carell’s face and body look a little hacked together and Alan Arkin doesn’t look all that natural, but Anne Hathaway and the Rock have the same images used that we’ve seen on other posters or related material so far.
Finally there’s this one from Kung-Fu Panda. It’s the most traditional of the bunch and the least dimensional. I still like it, but compared to the other two it’s not all that exciting.
I’m tempted to be a little concerned that the studio couldn’t come up with something a little more action-oriented for an action movie like this. More than anything, though, I get the sense they’re hoping the inherent insanity of having a panda who learns kung-fu - especially one featuring the voice of Jack Black 0 - will be all they need to sell the movie. In a summer this crowded, though, that kind of assumption should not be going on.
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