Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Savage Grace trailer and poster

I really like this trailer for Savage Grace, a true story starring Julianne Moore as the matriarch of a society family that devolves into, well, some nasty stuff after her husband leaves and things start to fall apart.

The one-sheet not only features the beautiful Moore but also shows her as a strong but tragic figure. Below her is the actor playing her character’s son and, as we’ll see, it’s the two of them that form the center of the movie. So it’s appropriate that they’re together here.

The poster also, I think, nicely sets up the sunny, luxurious settings of the movie, an important component.

The trailer is a little harder to get a good sense of. The pacing is a little off, with a lot of character development that the editors have tried to cram into a relatively short running time. It took a couple viewings to really kind of get what the movie was selling and when I did I realized it’s not an extraordinarily pleasant movie.

But you do get the gist of what the movie is about here and it does certainly seem to be geared to attract Moore’s fanbase, as well as that of other movies that are about tragic stories like this. For evidence of that see the shout-out to being from the producers of Far From Heaven, a movie that touches both those groups.

Everything is set up well – at least once you wrap your head around it – and it’s well worth watching out, despite it being a sad and uncomfortable story to watch.

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