LG launches Iron Man content site

Posted by Chris

April 16, 2008

LG has launched their second tie-in site, InsideTheSuit, for Paramount’s Iron Man. Unlike the first one, which just had the contest the carrier is putting on, this one features some movie content and is much more fully fleshed out.

The site is quite cool, at least to look at. It’s all, appropriately, seen through the eyes of the Iron Man armor and when you grab items, Iron Man’s hands come into frame to grasp it.

ComingSoon has revealed the exclusive movie content that lies behind the “”Restricted” portion of the site. That content includes a making of featurette on the creation of the armor and some other clips from the film.

Forbes [HT to Tom] has another story on LG’s promotional partnership around the movie that, as the phone maker keeps saying, focuses on how it was attracted to Iron Man because of Tony Stark’s technology-centered lifestyle, an image LG was eager to associate itself with.

While we’re speaking of Iron Man, let’s talk about a few other things as well.

First, the Marvel site has a nice piece that links to some of the blog-centric conversations about the Armored Avenger, including posts from Cinematical and Anne Thompson. That’s the sort of thing I’m always hoping studios and producers do more of – acknowledging the online community’s conversation – and certainly deserves recognition.

Then there are two excellent thought pieces on Spout. The first looks at Iron Man director Jon Favreau and star Robert Downey Jr. and, examining recent comments by the two, talks about how “subversive” the movie might be. Basically it seems the filmmakers are out to hoodwink the audience into thinking they’re seeing an action movie when they’re really seeing a pretty intelligent character study.

The second wonders whether there’s going to be a backlash against the movie based on the unavoidable marketing campaign that’s now fully in gear. Additionally, it has to be asked whether the movie will be all that exciting since we’ve been teased with cool clips and more in the campaign. Thankfully, Chris Campell basically says, “So what?!” and points out that expectations for the movie are such that success should be fairly easy to achieve, so let’s all just enjoy the campaign and stop fussing about it.

Vic, for his part, has decided to scale back some of his coverage of the steady barrage of news and declares himself full for now, though he continues to anticipate the movie.

LG will run an ad campaign in support of the partnership beginning April 14th (today or yesterday depending on when I post this) that includes print, TV and in-store components. The campaign will highlight the partnership as a whole, including the contest.