Comparative analysis of recent social network movie campaigns
Tom H. C. Anderson has an interesting analysis up on his site of the social network strategies employed for four recent film campaigns. Anderson looks at the MySpace and Facebook executions for 21, Run Fatboy Run, Superhero Movie and Stop-Loss and sees how they all stack up in terms of usability and adoption, including how they’re connecting with their target audiences. It’s good stuff and instead of summarizing it I’ll encourage you to go over and read his whole post.
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Thanks Chris,
Then you may like today’s post even better. Some results from another analysis looking at what happened this weekend. Looks like the Facbook campaign is paying off for Stop-Loss. The only movie to have a statistically significant lift this weekend in Facebook 18-24 year olds saying they saw the movie!
http://www.tomhcanderson.com/2008/04/08/stop-loss-ad-agency-deserves-credit-%e2%80%93-realizes-viral-strategy-on-sns-facebook-pays-off-when-done-correctly/