Comparative analysis of recent social network movie campaigns

Tom H. C. Anderson has an interesting analysis up on his site of the social network strategies employed for four recent film campaigns. Anderson looks at the MySpace and Facebook executions for 21, Run Fatboy Run, Superhero Movie and Stop-Loss and sees how they all stack up in terms of usability and adoption, including how they’re connecting with their target audiences. It’s good stuff and instead of summarizing it I’ll encourage you to go over and read his whole post.