Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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X-Files 2 teaser poster

xfiles2poster.jpgI hesitated to pass on this first teaser poster for the still-untitled X-Files movie last week since I had a sneaking suspicion it was a fan-made creation. But now I see it matches up with the image that’s on the movie’s official site so I’m bringing it to you now.

I actually like the poster a lot and feel it does a pretty good job of reigniting awareness of the franchise. But I also agree with Gus’ concerns that Fox needs to break out of the “This is a slam-dunk” marketing mode. We need a name and we need a trailer yesterday. Get on it.

I’m not saying ignore the strong fan base X-Files still enjoys – far from it. But they do need to do more if they’re thinking this is going to be a big hit this summer.

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