Dreamworks running mobile ads for The Ruins
I turned on my Blackberry’s browser on the way home so I could check the score of today’s Cubs home opener (they lost - how long until 2108?) and noticed at the top of Cubs.com’s mobile site was a banner ad for The Ruins.
Being curious I went ahead and clicked on it. It took me to a form to input my mobile phone number to enter a contest winning a trip to South America. It also told me that by doing so I was also agreeing to receive future text reminders from Dreamworks/Paramount.
Gotta say this is a good move to put the ad, which links to a mobile microsite that’s specifically for the contest, on mobile sites.
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