2008 April : Movie Marketing Madness

Henry Poole is Here poster

The MTV Movies Blog brings us the poster for the Luke Wilson comedy Henry Poole is Here. And I’m a little conflicted about how I feel about it.
The design plays up the comedy angle of the movie, positioning Wilson as somehow the sole sane - albeit possibly grumpy - person amidst a sea of wacky [...]

Prince Caspian site update and news

Disney has given the official website for Chronicles of Narnia: Prince Caspian a bit of a facelift as we quickly approach the movie’s May 16th release date. It now resembles the site for TL, TW and TW, the first movie, with its scroll-through environments that have little trinkets like downloads or playable games scattered around [...]

The Objective trailer and website

Kimberly at PRWeek’s The Cycle pointed out a number of things for The Objective, the latest film from Daniel Myrick, the director of The Blair Witch Project. I’ll bypass Kimberly’s questions about whether or not there will be a “viral” campaign for the movie a la BWP and just deal with the marketing materials themselves.
The [...]

Sex and the City cocktails

In case you were curious, Slashfood has the concoctions that make up the character-themed drinks Skyy Vodka has created in connection with Sex and the City. Love how they’re claiming the Cosmo for their own. And yes, I’m now going to go swallow my own tongue, thanks for asking.
CARRIE (aka THE NEW COSMO)
2 oz SKYY [...]

Speed Racer car at the Crown Royal 400

Tom noticed and then passed on to me that Bobby Labonte would be driving the #43 Speed Racer/Cheerios car this weekend in the NASCAR Crown Royal 400 race at the Richmond International Raceway. If anyone has pics either before or after of the car would love to include those here.
I did some searching and didn’t [...]

New Incredible Hulk trailer

Universal has released a new trailer for this summer’s The Incredible Hulk. This new version eschews the origin focus of the first spot and instead dives heavily into action sequences from the get go. We see more footage of Banner’s chase through the Central American town by government agents and his hike back to civilization, [...]

Movie Marketing Madness: Iron Man

I became a fan of the Iron Man character as a consequence of my being a fan of the Avengers titles published by Marvel. I was always more interested in this collection of super-heroes who had banded together by choice in order to be more powerful collectively than they could be individually than I was [...]

Noise poster

This is a goofy poster for Noise, starring Tim Robbins as a man driven mad by the noise of New York City. The design conveys the story of the movie pretty well. Despite the lack of descriptive copy I was able to come pretty close in guessing what it was about before I [...]

Mummy: Tomb of the Dragon Emporer poster

The first poster for Mummy: Tomb of the Dragon Emperor has been released by Universal. This third installment in the franchise proper (not counting The Mummy King) gets a teaser poster that combines elements from the first movies, the way the figure is being blown apart on one side, with new elements. Mainly [...]

Promotional partners sign on to help Hulk

The Hollywood Reporter has a bit more on the promotional partnerships Marvel and Universal have signed to help The Incredible Hulk return to the big-screen. Burger King, 7-Eleven and Kmart have all been previously covered here, though packaged goods companies like Pringles and Sargento are also on board. As the story says, the [...]

Igor poster

I’m way late to mentioning this poster for Igor, the latest animated feature from The Weinstein Company. The movie stars John Cusack as the voice of Igor, who is not as evil as his upbringing would suggest. It’s a neat poster and is pretty graphically appealing. But while the title character is right [...]

Miss Conception trailer

Heather Graham is, undeniably, a hottie. Not only that but she’s enthusiastic and always seems to be giving her roles a solid effort. That being said, she’s also undeniably not a very good actress. But she makes up for it in enthusiasm. All those traits are on display in this trailer for Miss [...]

Brands line up for Get Smart

Warner Bros. has signed on a number of big-name brands as cross-promotional partners for Get Smart , the studio’s big-screen adaptation of the classic TV show. Pepsi’s Sierra Mist brand has created a custom flavor dubbed “Undercover Orange” with packaging featuring the movie’s stars. In-store signage and TV spots starring The Rock, who [...]

New The Wackness trailer

Sony Classics has released a new trailer for The Wackness, the much beloved film from Sundance starring Sir Ben Kingsley as a psychiatrist who trades treatment for drugs, drugs he gets from a young man who falls in love with Kingsley’s character’s daughter. This trailer is a vast improvement over the first one. [...]

Still legs left in the microsite concept

This new study from Keynote Competitive Research, via eMarketer, should be of special interest to movie marketers. It shows that highly interactive microsites are good for use as ways to build user loyalty. According to the research, microsites had the highest rating among marketers as a tool to return “great results,” with 37 [...]

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