New American Teen poster seems familiar…

Now let me see…where do I recognize the image used in this new poster for American Teen from…

Oh yeah, from the poster for John Hughes’ The Breakfast Club.

What’s the logic of this? Isn’t this movie supposed to be a documentary of some sort? So why the constant emphasis on each of these kids filling some stereotypical role, an emphasis that now comes full circle by referencing the source of many of those stereotypes?

I really don’t get the print campaign for this movie. I really don’t.