Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Prom Night + “The Hills” online = contextual marketing genius

grab_mtv_player.jpgIn his story on MTV’s new online video player, Cory Bergman includes a screenshot of said player that includes a banner ad for the teen thriller Prom Night below a streaming episode of “The Hills.” So…we know what audience Sony’s going for with that movie don’t we?

Speaking of “The Hills,” I kind of have to link to Karina’s piece on how the show, a faux-reality picture of a bunch of spoiled teens compares to the films of Michaelangelo Antonioni. Really, read it and it will make sense. Trust me.

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