HarperCollins goes online with Narnia tie-in promotions
First a note: Beware any press release that uses “Web 2.0″ in the title. This is just a good rule of thumb to live by. You’ll be better off.
Despite that, here’s the press release HarperCollins has issued regarding the online efforts it will be engaging in as it ties-in to the Disney release of Chronicles of Narnia: Prince Caspian.
The publisher is working with Special Ops Media (they’re actually a really good - and nice firm) on a number of online initiatives to reach young readers who may be anticipating the film. That includes executions on Facebook and MySpace as well as widgets and more in the lead up to the movie.
HarperCollins will also be running ads and doing partnership-driven promotions on major kids sites like Nick.com, NickJr.com, Yahoo Kids and the virtual playground NeoPets.com.
The Narnia campaign is part of HarperCollins’ new “Read It Before You See It” effort that is meant to encourage kids to read. The campaign has Caspian-centric elements but the release also states it’s meant to bring attention to all seven books in the Narnia series.
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