Paramount takes movie clips to Facebook
Paramount will be launching a new Facebook application that makes clips from thousands of movies available for sharing on the social network.
The VooZoo application lets people add video to their own page or send clips to friends. After the clip, which can run either very short or pretty lengthy, plays an ad will appear for that movie’s DVD.
But Paramount also plans to use the application to market new movies, which I think is the more interesting usage. If they made an exclusive clip from, say, Iron Man available they’d be able to really start some awareness of the movie there. And if that clip were followed up with the option to play the movie’s trailer then so much the better.
It’s going to be interesting to see how this plays out and what the application looks like as it evolves.
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