Exhibitors get updated digital guidelines
I get why the National Association of Theater Owners has issued new guidelines for digital film exhibition. I do. There’s value in making sure that everyone is using compatible equipment and trying to steer member exhibitors away from making bad choices.
I just hope that they’re allowing for as much bottom-up communication as they are top-down communication. Innovation rarely happens at the top levels of an organization, instead originating more often than not from the people on the line. They’re the ones who are trying things out and seeing what works and what doesn’t.
So NATO - and this runs true for any organization - needs to have its ears open for ideas that might percolate up from its members.
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