2008 March : Movie Marketing Madness

Why I like the Indiana Jones SuperPoke sponsorship

I didn’t go too in-depth in my previous write-up into one particular reason I like the sponsorship by Indiana Jones and the Kingdom of the Crystal Skull of the SuperPoke Facebook application.
I would imagine there was discussion of how best to do this and I would be willing to bet there were more than a [...]

Paramount expands games focus

Paramount Pictures is building out its video game publishing and development department, according to Variety. The studio will be taking a more hands-on role in development and financing.
An emphasis will reportedly be placed on casual and mobile games since that’s where costs are lower and adoption is rising. They’ll still be producing full console titles [...]

X-Files trailer to hit with Iron Man

I haven’t linked, in accordance with my oft-stated policy on such matters, to the bootleg copies of the trailer for the new X-Files movie that’s been making the rounds.
I will gladly link, though, to this brief description of the trailer that comes after it was shown as part of a panel discussion with the movie’s [...]

New Star Trek trailer with Indy 4

Vic is reporting there will be a new trailer for J.J. Abrams’ Star Trek re-launch attached in front of Indiana Jones and the Kingdom of the Crystal Skull. Considering the movie, Star Trek, has been pushed to May 2009 that would still have the trailer debuting nearly a year prior to the movie hitting screens.
According [...]

Iron Man at MSG, at 7-Eleven and on TV

The first time I was in New York City there was a big banner ad for Fantastic Four: Rise of the Silver Surfer hanging outside Madison Square Garden. I didn’t have a camera with me - not even a camera phone - so don’t have any pictures of it, but I remember it being memorable, [...]

New Bangkok Dangerous poster and trailer

Is anyone else mildly creeped out by the new poster for Nicolas Cage’s Bangkok Dangerous? Just me? I’m alright with that.
I do actually like this poster a little more in terms of it being a mainstream effort than the previous version. That one leaned a little too heavily on its Asian influences and might have [...]

Star Wars on Spike and the Indy 4 campaign

Make no mistake about it - the debut of the complete Star Wars saga on Spike TV on April 4th is very much a component of the campaign for Indiana Jones and the Kingdom of the Crystal Skull. By building up the anticipation of one Harrison Ford adventure series Lucasfilm is hoping the other one, [...]

The Clone Wars trailer to be attached to Speed Racer

Reports are that the first official trailer for Star Wars: The Clone Wars will be attached to Speed Racer when that movie hits theaters in a few months. Clone Wars, of course, is the animated series Lucasfilm has been working on that bridge Episodes II and III. The first three episodes have been put together [...]

More on Stop-Loss’ “Don’t mention the war” strategy

The LA Times has another piece on Stop-Loss and how its marketing campaign almost completely excises all mentions of the war in Iraq, which is actually one of the central plot drivers in the film.
The story comes to the same conclusion, that Paramount is trying to avoid talking about the way so as not to [...]

First Indiana Jones and the Kingdom of the Crystal Skull TV spot

Well, the advertising campaign for Indiana Jones and Kingdom of the Crystal Skull has, with the release of this first TV spot, begun. In a way that’s a little sad, but what are you going to do.
For a TV commercial it’s pretty good. Save for the father/son interchange that opens the spot there’s no new [...]

New What Happens in Vegas trailer

While this new trailer for the romantic comedy What Happens in Vegas contains a few gracenotes that are new (Treat Williams’ shrug is the primary one, really) it’s largely nothing we didn’t see in the first spot for the movie.
If anything the biggest addition (aside from a brief scene of the actual wedding) to this [...]

New American Teen poster seems familiar…

Now let me see…where do I recognize the image used in this new poster for American Teen from…
Oh yeah, from the poster for John Hughes’ The Breakfast Club.

What’s the logic of this? Isn’t this movie supposed to be a documentary of some sort? So why the constant emphasis on each of these kids filling some [...]

CBS Films hires Miller for marketing

Debbie Miller has been hired by CBS Films to fill the role of EVP, worldwide marketing.
CBS Films is still getting its sea legs, launching just a year ago after CBS was split off from Paramount by Viacom. The studio plans on four to six movies per year being released and is currently in development on [...]

Imax signs mobile screen deal

This is actually kind of funny. Imax, the producers and exhibitors of films on the biggest of big screens, has signed a deal with Northstar Media to have its movies put on to mobile devices. The deal also includes TV, VOD and other digital distribution, but still.
I don’t doubt that the sweeping documentaries of the [...]

Universal launches webring for Hellboy II

Remember webrings? I can remember seeing webrings back when I first started getting on the Internet back in 1994 or ‘95. They were sort of the first content network, bringing together a bunch of sites with a similar focus and, through a graphic somewhere on the page, taking visitors on a trip around the ring.
Well [...]

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