Oh yeah. It’s really surprising that this year’s Best Picture nominees are having trouble finding an audience. Real surprising, especially since these movies receive limited marketing support, even more limited distribution and generally are as hidden as it’s possible to make them and still consider them “released.”
- Again, here’s the general formula:
- Greenlight prestige project
- Realize it has no potential to make more than $50 million.
- Decide to bury the movie with no marketing support and a release pattern that puts it in a handful of theaters that no one can get to.
- Act shocked when no one sees it.
- Spend more money on ads to get it an awards nomination or win than you did on ads for the movie’s release.
- Decry how no one is seeing your highly touted movies.
And then it’s punctuated by my smacking my head on the nearest wall.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
