Iron Man site among those seeing massive post-game traffic spikes

Posted by Chris

February 12, 2008

Traffic to the official website for Paramount’s Iron Man spiked 800 percent on Super Bowl Sunday, according to a report from online measurement firm Hitwise. The Semi-Pro site saw a 200 percent spike.

Disney’s website though, presumably where people went looking for the Wall-E or Prince Caspian spots that aired, was actually down 15 percent. And 50 percent less people went to the Jumper official site on Sunday than had gone there the day before.

What this means is that Paramount and New Line created commercials that actually hooked people’s interest and made them seek out more information on the movie. That’s different than just creating a good spot that people wanted to watch again, something they could do (and obviously did) on YouTube, MySpace or a half-dozen other sites.

And speaking of Iron Man, Marvel is taking the movie’s release as an opportunity to launch a new Shellhead title, The Invincible Iron Man. I’ll be honest, I kind of thought that was the official title of the current on-going series, but I guess I wasn’t paying full attention.