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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Forrester analysis of Super Bowl ad comments on Twitter

I swear this is the second to last post on Super Bowl ads you’ll get from me. But I absolutely have to point to this insane analysis of comments on the ads that were made on Twitter by Josh Bernoff at Forrester. MMM readers may be particularly interested in the stats on the movie commercials, but the whole thing is worth looking at.

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Post Published: 05 February 2008
Author: Chris
Found in section: Advertising, Movie Marketing, Super Bowl XLII

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