Post-Super Bowl Iron Man notes

So let me say again that I loved the Super Bowl XLII commercial Paramount put together for Iron Man. I thought it did a great job of building off the initial trailer that was released a while ago and was made for the fans, showing lots of new stuff, especially of Tony Stark (played by Robert Downey Jr.) testing out the Mark II version of the armor. It was fast-paced and fun and really worked.

And while data collected online by the students of Northwestern University showed it to be the “most entertaining” of all the spots that aired last night the trailer wound up in the bottom five of the USA Today Ad Meter poll.

But the studio had more things in mind than just on Super Bowl poll. Paramount used the spot as a launching pad for a new phase in the movie’s campaign. Vic reported on how a new batch of photos have been released on the movie’s official website. I only wish the commercial had done a little better job of highlighting that site’s URL. It was on-screen and gone so fast it kind of got lost.

But still – it’s good that they’re looking at this as the first step toward a broader push and not just an expensive one-off.