Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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Super Bowl XLII: Iron Man trailer

ironmansuperbowlpic.jpg

This Super Bowl commercial for Iron Man kind of kicks ass. Unlike the one trailer that’s been released (not counting the slightly different international version) this spot shows Stark actually doing something with the armor.

It starts with a brief sequence of him building the suit but then goes right into the Mark II version of the armor, the sort of polished silver version that looks like the finished product but isn’t as colorful. There are a few new reaction shots of the supporting cast, and we get a better look at Obidiah Stane’s IronMonger suit, and then we see Iron Man kicking some tank ass.

It’s a spectacular spot that should go a long way to achieving Paramount’s goal of helping Iron Man find a larger, mainstream action audience.

Marvel released a screenshot from the trailer the other day.

You can also watch a high-quality version of the spot both on the movie’s official website an on Apple.com.

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