2008 February : Movie Marketing Madness

New Sex and the City trailer

This new trailer for Sex and the City: The Feature Length Desperation Move to Sell More DVD Box Sets is more or less awful. It at least allows the other three ladies in the cast to get some screen time, but unfortunately that screen time is used for the following purposes:

To show Kim Catrell biting [...]

A belated 3rd birthday post

I’ve been so busy the last few weeks that the third birthday of Movie Marketing Madness: The Blog completely blew by me. But it was indeed February 18th, 2005 that I launched this blog in earnest.
I’m not going to reflect to intensely on it, other than to say MMM continues to challenge me each time [...]

Love Guru trailer

Yeah, I’m going to have to go ahead and call foul on this trailer for The Love Guru, the latest flick from Mike Myers.
There are a couple funny bits in it, but it’s essentially the same schtick Myers has been doing for (wait, let me count) ever. He slaps on a disguise and uses that [...]

New Line essentially dead

Holy crap.
Warner Bros. has made good on rumors and speculation by folding the operations of New Line into the larger studio. New Line will continue as a brand and still having financing and marketing responsibilities for the movies it releases, which are likely to be much fewer in number. Warner says the move will allow [...]

New Iron Man trailer

Paramount and Marvel have released the new trailer for Iron Man. This is presumably the long version - it runs about 2:30 - with the shorter version running during tonight’s episode of “Lost.”
This one is probably the coolest of the lot so far and that’s saying something. You get the same sort of setup, though [...]

Step Brothers trailer

This trailer for Step Brothers that just got released is every bit as funny as I was hoping it would be.
No, seriously. It hits all the right notes and is really, really funny. I mean…Will Ferrell tries to bury John C. Reilly alive. And they both say “John Stamos.” And then Ferrell gets sucker-punched by [...]

New Get Smart trailer

Warner Bros. has released a new trailer for Get Smart that, based on the reaction I’ve seen around the Internet since it hit, has managed to turn around public perception of the movie’s fortunes.
Now I’ve always thought that the movie looked pretty funny  so to me this trailer is just an extension of that. But [...]

Movie marketers get new Facebook tool

Facebook has given movie - and music, but let’s stay on topic - a pretty nice present. The social network has debuted Film on Facebook application that allows for the creation of promotional pages that can more easily feature and distribute content.
The new Flash-enabled application comes as Facebook has appointed someone in-house to explore more [...]

Zack and Miri Make a Porno trailer potentially coming this summer

Included in this update from the fine folks at NewsAskew on how Kevin Smith’s new movie Zack & Miri Make a Porno is a little hint at when we might expect to see the first trailer for the flick:
While over an hour of the movie has already been roughly edited together by Kevin, he does [...]

Untraceable’s U.K. social network efforts deleted

A minor uproar has emerged over two social networking executions (sorry) that are part of the U.K. campaign for the Diane Lane thriller Untraceable.
Picture Production Company, an interactive marketing firm, setup a Facebook page for the movie that slowly reveals a scene of a gruesome torture as people become “fans” of the page. The idea [...]

Starship Troopers 3 trailer

No, really?
Actually, the problem with this trailer for Starship Troopers 3 isn’t the production value that looks so cheap it makes things like Xena look like Spielberg productions by comparison. Nor is it the incredibly awful acting. Both of those are more or less to be expected and indeed may even be what people are [...]

Superhero Movie poster

If you’re looking at this poster for Superhero Movie and something about seems vaguely familiar that might be because it looks exactly like all the Scary Movie posters. I don’t mean sort of like - I mean exactly. The arrangement of various characters that are spoof versions of their serious counterparts in movie theater chairs [...]

ShoWest: Now with even more studio pimping

Congratulations to the public relations/publicity teams at Columbia and Warner Bros. They’ve managed to get the cast of 21 and Christopher Nolan, directory of The Dark Knight respectively honored at the upcoming ShoWest trade show.
The young, beautiful cast of 21 will get a special award as an outstanding ensemble, quite a feat for a movie [...]

Brainstorming on improving the Oscars

There are a bunch of posts around Ye Olde Interwebs today on how the Oscars, either as a broadcast or as a ceremony as a whole can be improved in light of this year’s Lowest. Ratings. Ever. Yesterday I got an email from a contact at the L.A. Times asking for my thoughts on that [...]

Coraline trailer

This is very much a teaser for the Neil Gaiman adaptation Coraline but it’s also very cool.
[youtube]http://www.youtube.com/watch?v=0GkMa040rtw[/youtube]

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