Sony finds success with 30 Days of Night on Facebook

Forrester analyst Jeremiah Owyang has an interesting case study up on how successful Sony Picture’s Facebook widget strategy for was.

What Sony did was rebrand the already popular “Vampire” widget being used by Facebook members with the movie’s title, putting a banner ad on it with the cooperation of Rock You, the developer of that widget.

As Jeremiah points out, the three week effort far exceeded the benchmarks Sony set for success. And it did so in a manner that respected and took advantage of an existing community. Those are really the two key things to remember when running any social media campaign where you’re trying to harness the power of a community.

Go read Jeremiah’s whole post for a great look at this effort.