Or you could buy 2.7 million Junior Bacon Cheeseburgers
My latest column for Brandweek, appearing both online and in the print edition of the magazine, takes on the ever-rising cost of buying 30 seconds worth of advertising time during the Super Bowl. Instead of just bemoaning how much Fox thinks (rightly, based on the demand) it can charge advertisers though I try to be a bit more constructive about it. I did some calculations and have offered alternative uses for that money, uses that bring with them the possibility for deeper relationships with influential online people and more interesting conversation.
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For one super bowl spot, you could have almost 11,000,000 pizza box ads!