2008 January : Movie Marketing Madness

Disney again leads studios in online ad spending

Once again Walt Disney comes out on top of Nielsen’s tracking of online ad spending by entertainment companies. The company spent over $1.2 million on Internet advertising in December of 2007.
But check out the second place finish by Overture Films. The studio has kind of come out of nowhere - it wasn’t even on last [...]

Paramount launches Star Trek Facebook page

There’s now a Facebook fan page for the new Star Trek movie that’s coming out this December. The page currently has almost 4,700 fans and looks like it’s being used by the studio to update those folks on new posters, new video and new features that are launched on the official site.
That’s great and all. [...]

Skid Marks trailer

I could have sworn I’ve seen this trailer for Skid Marks, an extremely low-class and crude comedy, before but I don’t think I’ve mentioned it here. I apologize for what you’re about to watch. If, however, this is funny for you head over to the movie’s YouTube channel and check out the red-band trailer.
[youtube]http://www.youtube.com/watch?v=N7ZAFyJcjBw[/youtube]

New Hellboy 2 character poster - Johann Krauss

Universal has released another character poster for Hellboy II: The Golden Army. This one is not a returning character but a new one to the movies, Johann Krauss. The format and style are the same as the previous entries, it’s just the character that’s new.
I do like the fact that this is hitting after the [...]

New Meet the Browns poster

I’m kind of at a loss for how to describe this new Meet the Browns poster. Oh, I’m sorry, this new Tyler Perry’s Meet the Browns poster. Perry has so much good will built up after the success of Why Did I Get Married and some of his other films. And here he goes for [...]

The Hammer trailer

I’m not so sure about this trailer for The Hammer, starring Adam Carolla as a slacker who finds the one thing he’s really good at is professional boxing.
On the one hand I do think Carolla is very funny. He’s’ one of those people who just thinks differently than everyone and his dry, world-weary delivery sells [...]

Win an autographed poster of The Eye

Lionsgate is auctioning off an official one-sheet of The Eye signed by stara Jessica Alba and Allesandro Nivalo. Details below.
We are pleased to announce Ebay charitable auctions for several exclusive “THE EYE” poster signed by Jessica Alba & Alessandro Nivalo benefiting The Elizabeth Glaser Pediatric Aids Foundation. The winning bidders will receive studio certified posters [...]

Vantage Point uses TV spots to point to online puzzle

Columbia Pictures is kick-starting the ad campaign for their action thriller Vantage Point with two TV spots that will point to an online puzzle.
One spot will air during tonight’s season premiere of “Lost” (which makes sense since the movie too stars Matthew Fox) and the other will air during the Super Bowl pre-game show this [...]

LEGO announces Speed Racer tie-in details

LEGO and Warner Bros. have issued a press release shedding some additional light on the tie-in merchandise the toy brick maker will be producing in support of Speed Racer.
Four playsets will be produced, likely recreating key scenes from the movie, that all will include replicas of the cars from the movie as well as LEGO [...]

Leatherheads poster

Via ComingSoon comes this new poster for Leatherheads, the period football comedy starring George Clooney and John Krasinski.
It’s a great poster at selling the main point of the movie, that the two actors play a couple of football players back before shoulder pads and big helmets and such. It’s slightly funny without being overly wacky [...]

Weinstein teams with MySpace for Diary of the Dead contest

The Weinstein Co. is partnering with MySpace on a contest to promote the upcoming zombie flick Diary of the Dead.
Aspiring filmmakers are being asked to submit their short horror film to the Diary of the Dead MySpace page. Once the videos are there they’ll be voted on by other visitors. Diary director George A. Romero [...]

Jumper video submission contest

20th Century Fox is launching a new contest to promote their upcoming sci-fi adventure flick Jumper. On the movie’s official Website you can submit your own video that’s been inspired by the comic prequel being released by Oni Press, the first couple dozen pages of which you can also view - and download - on [...]

Nokia and Cloverfield

Well. Seems I missed something fairly big in writing up my MMM: Cloverfield column.
Nokia worked with Paramount to place a link to the Cloverfield mobile site on the browser homepage for NSeries devices. According to my friend that sent me this, 10 percent of Nokia users in the U.S. visited the Cloverfield site via that [...]

Aspiring artists: Fox Searchlight wants your cartoons

I’m not sure what their end-game is here (I’m curious to find out) but Fox Searchlight is looking for artists to send in their movie-inspired cartoons. You can check out the complete rules - or lack thereof - on the Searchlight site. Again: I’m not sure what they have in mind here but knowing Searchlight [...]

Be Kind Rewind’s “sweded” trailer

I tell you, I like this “sweded” trailer for Be Kind Rewind a whole lot more than I do the actual trailer. Director Michel Gondry reenacts the entire trailer, but in the very low budget way that is used in the film when an entire store’s worth of video tapes gets erased. It’s much funnier, [...]

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