New Cloverfield, poster, TV spots and more

Posted by Chris

December 30, 2007

A bunch of new stuff has arrived as part of the marketing campaign for Cloverfield. We’re about three weeks from the movie’s release, which almost seems impossible considering how long ago it was that we first heard about this movie.

The first thing is a new promotional poster that has appeared in displays out and about. It’s not much, and I don’t know why Peter has labeled it “viral” since I don’t get that it’s really supposed to be passed around like a virus. The poster is the same one we’ve seen all along, only with the “I saw it, it’s alive, it’s huge…” quote on it next to the beheaded Statue of Liberty. It’s kind of cool, if for no other reason then that it finally clears up that line – which has caused no end of speculation since it appeared in the trailer – but it’s just a promotional poster.

There are also three new TV spots that have popped up, most of them hit largely the same notes, though they do it in different ways and occasionally with different new footage.

This one, for instance, does a little bit of explaining why there’s a video camera that’s chronicling the party and the subsequent dash to safety.

[youtube]http://www.youtube.com/watch?v=Rn11EY6-dnM[/youtube]

This one is all about that dash to safety, with Rob engaging in a little bit of reality-tinged dark humor about picking out where they’d like to die.

[youtube]http://www.youtube.com/watch?v=Qr_pj1ROYDA[/youtube]

Finally, this one shows the chase to save Beth, who is trapped somewhere during the monster’s rampage.

[youtube]http://www.youtube.com/watch?v=LL83a6eox-o[/youtube]

Finally, Felix at FilmThreat has a screengrab of sonar imagery that people who have connected with Tagruato Corp. have received of something big and unidentifiable lurking underwater.

The campaign, at least the ARG elements of it, continues to unfold in real time as we move toward the movie’s 1/18/08 release date. The paid advertising continues to unfold in what I feel is vaguely disappointing fashion as well as Paramount tries to sell the movie to an audience that is just looking for a popcorn flick.

You tell me which is more interesting to you. I know what my answer would be.