What studios got right in 2007
My latest Brandweek column is about as close to a 2007 retrospective as I’m likely to write. It’s a look back on how studios started to much more consistently and aggressively use RSS feeds and widgets in their movie campaigns this year.
As I say at the end of the piece, I’m hoping that this is the beginning of something new and bold in online movie marketing. This needs to be a trend and not an aberration.
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