Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Around the web clean-up

Instead of pushing these to my link blog I thought I’d just briefly mention some stuff that is of interest to MMM here.

Karina does a post-mortum on the failure of Walk Hard to generate any box-office success in the wake of a campaign that was alright, but not very strong at establishing the movie’s own identity.

There’s a poster for Drillbit Taylor, another movie overseen and produced by Judd Apatow but directed by someone else and starring Owen Wilson. Expect this to be Strike Two for Apatow as a producer.

SearchEngineWatch notes the placement of ads for Juno on the YouTube page of Google’s Congressional testimony on privacy issues. Kind of funny.

There are also a couple of quotes that made me nod in appreciation.

From Valleywag:

But the real draw of YouTube isn’t that the content is short; it’s that it’s easy to find and share. 

And from Scott Adams:

I think the pleasure of completed work is what makes blogging so popular. You have to believe most bloggers have few if any actual readers. The writers are in it for other reasons. Blogging is like work, but without coworkers thwarting you at every turn. All you get is the pleasure of a completed task.

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